Saturday, 18 July 2015

This is the end















All things be they good, bad or tiresome come to an end (and thank god for that!). So did my journey of being an ASM of the hinterlands. And what better way to end the saga than be asked by your MD to coauthor a blog post with him about women in unconventional fields like sales.

http://www.monday-8am.com/thriving-as-a-woman-in-sales-co-authored-by-apurva-joshi/


And on this note this Sabunwali takes the giant leap from the hinterlands to the HO :)

Sunday, 15 March 2015

Baptism of Fire- Management Training

Image result for going for adventure
1 suitcase, packed so as to not exceed the 15 KG airline baggage limit, a handbag stuffed to the brim with nick-nacks,  albeit expertly to not weigh more than 7kg (thanks to the oppressive airline restrictions again) and I set off on a journey called Management Training. Little did I know that in the subsequent 10 months I would have lived out of that suitcase in 8 cities, traveled to some 12 more, slept in 20 hotels, across 2 continents, met hundreds of people I will probably never encounter again, made friends in the strangest corners of the world, be it Africa or suburban Karnataka, shunned the cocoon of a comfortable and protected upbringing, become a human calculator and gained some real street smarts as a direct consequence of parading the mean market streets from morning to evening.
Management Training is akin to a boot camp which will hurl you into a world of unknown people, strange places and unforeseeable circumstances which will char you, scar you, empower you and deflower you of your innocence, if you actually managed to retain any till after the MBA!

Like a rolling Stone…

"How does it feel, how does it feel?
To be on your own
Like a complete unknown, like a rolling stone"…

For freshers like I once was, the initial few days of this period can be rather unnerving. You are constantly in a state of flux, the moment you start settling down in one place and getting a sense of your whereabouts, you are bundled off to the next location for the next stint to start over, again! Being constantly uprooted, completely out of your comfort zone and left to your own devices makes you adapt, in ways you never knew you were capable of. Suddenly you find yourself becoming responsible. You look for accommodation, alone. Scavenge for food and  supplies, alone. Look at plausible means of entertainment that can be enjoyed alone- you go to restaurants, movies and shopping, all alone. You strive to establish s social system of sorts when you are miles away from family and friends and know nobody in the places you would have the misfortune of residing in during MT period. I found the realization that if some misfortune befell me there would be no one to come to my aid extremely unsettling initially.This lead me to establish genuine friendships with the many people- the ones I cohabited with, hotel staff, autowallas who ferried me to and fro in small towns, cab drivers and my fellow team members. I realized during this time that humans really are social animals, being able to connect with another person at a genuine emotional level lends stability and security to our existence, all alone you cannot tread the winding roads of the world. I made friends with people across 3 countries, people I am still in touch with despite management training days being long over.

Adventure is out there…

The day I accepted my PPO I had a foreboding that I was stepping into a world very different from the one I had inhabited for the first quarter of my life, Little did I know that I was immersing myself into a sea of crazy adventures, testosterone, aggression, crazy happenings and idiosyncratic characters who never failed to amuse.

If you harbor a spirit of adventure and curiosity and don’t get rattled too easily then a structured FMCG management training program is the best platform to propel you into the big bad world. Which other profession will take you across the length and width of the country, across mountains and oceans, into deep jungles,impoverished hinterlands and Naxal areas without being shackled by the fetters of responsibility? (while all MTs feel that they are making a real difference to the territory they have been temporarily assigned to we all know who actually controls the reigns, no offence MTs, I lived with the same illusion once :P).
This is a period that will give you enough tales to tell about being stranded in some village in the hinterlands of south India due to the local public bus braking down, to almost being hit by a stray bullet in interior Madhya Pradesh, being in accidents, braking your limbs to staying in shady hotels which either doubled up as love nests or mafia hideouts. Your repository of ‘been there done that’ tales will swell if you come out of Management Training alive, don't worry meek one, we all do. You will certainly not come out of MT period unscathed but these scars will  give you an illusion of being an invincible bad-ass for the rest of your life! You get to witness reality; interact with, observe and live like the locals in towns and small villages, travel to places you wouldn't have otherwise ventured into,  learn how socio-economic factors affect business and the lives of people. This experience is as real as it gets. Live it, absorb it. As Charles Dickens would have advised Explore, Dream, Discover, for management training is the best time to do so.

It is only during the management training that you climb the corporate ladder at the speed of light and rise 5-6 levels in a matter of mere 10 months! Never again will any of us see such rapid elevations in ranks in the corporate world so bask in the glory of spectacular overnight promotions while it lasts! My career trajectory in these 10 months looked something like this:
From a mere salesman in North India to becoming the field officer in Chandigarh, to travelling for miles on rickety public buses and venturing into the hinterlands of South India as first a rural salesman and then an area sales executive , to sales development in East India, followed by a brief sojourn which had me venturing into those corners of Africa that no ordinary tourist would ever be privy to, donning the ASM hat and learning the tricks of the trade in West India to finally being shoved out of my cocoon to carry the ASM baton in Upcountry Telangana!

Brothers-in-arms...

During Management Training you will constantly be uprooted and catapulted from place to place. Your non MBA friends and family will certainly have no inkling of the constant phase of upheaval your life would be in as you are forced to withdraw from civilization as you know it and start a life in the rough, rustic world of sales. This will bring you close to your fellow FMCG management trainee compatriots and will bind you together for life. These people will not only be your professional confidants but you would pour your heart out to them and they would become some of your best advisers when it comes to love, life and all else that bothers our heads and hearts (while the quality of advice will be highly questionable but as people in sales they would certainly sound convincing when dishing it out to you!).

Rumor has it...

As a management trainee myself, and as someone who has ample management trainee friends from other companies I can tell you that these novices are the best source for office gossip. If you want to know any inside goof on organizational changes, upcoming projects, gossip on your bosses, location changes, transfers, people's personal and professional lives, office romances or anything else under the sun like which machine makes the best coffee or hot chocolate in HO, then you should befriend a management trainee. The MTs know-it-all. MTs thrive spectacularly on speculation- each would have his or her theories about the next stint locations, the final posting location and each person’s theory would be accompanied by sound arguments, for defending one’s case vehemently is pretty much what we learnt in our two years of MBA.

Unsolicited advice, for it is my birthright to offer some!

My only advice for all MTs and would-be MTs is to make the most of this period, be willing to learn and unlearn, adapt, try and live like the locals in the godforesaken places you will be sent to, push your boundaries but also take a firm stand if things make you uncomfortable (specially for girls), travel and explore the places you are sent to and you will be amazed by the things you uncover, work, prove your mettle, learn to empathize with the different people you will meet, question but most of all enjoy, for this is that one phase of FMCG life which will be over in a jiffy and before you know it you would be blindly chasing targets oblivious to everything else out there.

Friday, 9 January 2015

What they don't teach you at any B-School


"Experience: that most brutal of teachers. But you learn, my God do you learn." replace the word experience with 'sales' and the maxim by CS Lewis rings truer than ever before. No other profession would dole out such profound life lessons in such a short time span. 


Let me quote Kim Kardarshian's equally infamous husband to summarize what I am trying to say here;
a few months in sales makes us harder, better, faster, stronger.

Here is a summary of what sales teaches you that they could never teach you at any Business School :

1. Trickle down effect

Pressure has a unique way of percolating down the pecking order. The smallest trigger from the super boss regarding dhandha not happening makes the dominoes topple, triggering a chain of phone calls from the RSM to the ASM which leads to the heart pounding, the head throbbing, the brow sweating and the breath shortening . So basically the National Sales Head screws the Regional Manager's happiness, who in turn lashes out on you leading you to lambaste your FO's who in turn do danda to the salesmen to do more dhandha.


2. Number nahi to kuch bhi nahi

One month of doing 100% of your target and you are put on a pedestal. The euphoria, appreciation and glory is enough to give you a long lasting high and make you feel like a total sales stud.You bask in the warm glow of success that was not entirely your own( for 100% target completion requires a seamless amalgamation of numerous factors, most completely out of an ASM's control!). But the moment the table (or rather the season) turns, the bubble is burst and the dream turns into a nightmare. It is a simple law of sales that when the going is good you will not be asked any questions on other parameters like processes, new product launches or the gazillion other things that fall under an ASM's job description. Come a bad month and in the next review meet you will be shredded to minuscule little pieces and prodded on every conceivable parameter so much so that you would completely start doubting your preferred career stream and leadership capabilities. Once you have spent a few months in sales the whole process would become a little less painful for you will develop resistance to ignominy just like the much touted antibiotic resistance being developed by homo-sapiens.


3. Dene wala jab bhi deta deta chappad phaadke even leta chappad phaadke!

When the dhandha happens most other parameters automatically fall in place,all is hunky dory and the stars shine for you and will be all yellow. One bad month and if the ASM does not tighten the reins chaos reigns as agony mounts with each passing day.

4.Kindness not curiosity killed the cat

This is a lesson a lot of fresh baked B-Schooler ASMs learn the hard way. We the trusting lot who believe that every mortal will give his 100% to the work he has been assigned without someone holding a stick to their head will be proven tragically wrong. For in sales repeated pesky follow-ups make the world go round. Leave the team to their own device and your dhandha will nose-dive.
Oh and are you the tender hearted kind leader who believes in live and let live, the types who trust their teams and only see good in people? Well the time has come to discard those rose colored glasses and open your eyes to the stark reality that in sales you need to be a blood sucking vampire and doubt everyone if you need things to be done! An ASM needs to live by Dr. House's maxim of 'Everybody Lies' if he wants to survive. Also remember in sales everyone has an ulterior motive be it your field force, distributors or leaders,including you!


5. The buck must be passed on

If in youth you were taught to take ownership for your actions but have mistakenly landed in sales then it is time to unlearn all the idealistic ideas your teachers and parents fed you during your most impressionable years. In sales you need to learn the art of passing the buck on and blaming factors out of your control for your dismal performance. So next time your boss asks why the number did not happen you must try and give due importance to the role of the following factors for your dismal performance; 

"season nahi tha; maal kat raha hai; salesman chutti pe tha; distributor bekar hai; salesman bimar ho gaya; distributor chutti pe hai; macchar nahi hai; thand hai log naha nahi rahe; credit bahut hai; market mein money rotation nahi ho raha; crop nahi uga; floating population chali gayi; logon ke pass paisa nahi hai; swach bharat abhyan se saare macchar mar gaye! (yes a shopkeeper actually said that!)..."

But at the same time when your performance is good you must take all the credit and ignore that the causes of your maladies have been turned to blessings by the hand of god!


6. Local dialects must be learnt

Do this for self defense and self preservation for if you don't you would never really know what your team members are saying in their mother tongue on your face. For if an ASM does not comprehend the local tongue the field force is spared the trouble of back bitching for they can bitch right on your face while you nod and smile ( when you have no clue about what is being said you resort to smiling and nodding as you do not want to come across as completely ignorant of their local bhasha)


7. Go DEEP!

The men comprising your field force are masters of deceit. They can rattle you with their excuses, reasons and prevarications. The only way to counter these disingenuous creatures is to go deep into the data and ask them questions that shake the very ground beneath their feet or else they will take you for a spin and leave you out cold and none of your maal will be sold.


8.Rules are meant to be broken

So you are a stickler for rules? Welcome to the world of Jugaad where rules are at best meant to be twisted or inferred as per once's whims if not to be flouted outright. A few months in sales and you would learn how to infer rules in a manner to suit your needs.Everyone out there is doing it, only the magnitude of twisting varies and I will deliberately not dwell on this last learning for some open secrets are best left undisclosed :P